The Appel art center in Amsterdam organized a multidisciplinary lecture series named 'The old brand new' and related with the concept ‘new’ in the arts. Unfortunately it's almost over but if you're interested there is one coming on June 22 about 'New Beauty' and you can watch the videos of the rest of the lectures here:
http://www.theoldbrandnew.nl/
there's one related with new knowledge that might be useful or interesting.
Pamela
Wednesday, June 10, 2009
podcast
hi!
here's a link to an interesting conversation about the intellectual property with a bit alternative approach to it.
www.econtalk.org/archives/2009/05/boldrin_on_inte.html
greetings
iwona
here's a link to an interesting conversation about the intellectual property with a bit alternative approach to it.
www.econtalk.org/archives/2009/05/boldrin_on_inte.html
greetings
iwona
Tuesday, June 9, 2009
brand tattoo
This is the e-mail my school sended me about Edgar Mosa, the guy looking for people with brand tattoos:
I just sended him an e-mail to ask him if he already had pictures, if he would like to explain about his work in one of our meetings and maybe participate in the festival.
Lola
Do you have a logo or a brand name tattoo?
Do you have a Lacoste crocodile tatooed on your chest? A Harley Davidson on your arm? A Nike swoosh on your elbow? or any other famous brand tattoo?
Photographer/artist is seeking male and female with brand names and/or brand logos tattoos to take their portrait for his portfolio and forthcoming publications and exhibitions.
All welcome to apply.
Must be willing to sign a model release
Applicants must submit a description and a picture if possible of the brand tattoo(s) and contact info to photographerseeking@yahoo.com. If you meet criterias you will be contacted, and further information will be given.
I just sended him an e-mail to ask him if he already had pictures, if he would like to explain about his work in one of our meetings and maybe participate in the festival.
Lola
Monday, June 8, 2009
And here to start the feast of knowledge
And here to start the feast of knowledge (by putting imagination first):
Albert Einstein:
Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.
the pirate party in Sweden
Pirate Party Wins and Enters The European Parliament
Written by Ernesto on June 07, 2009The Pirate Party has won a huge victory in the Swedish elections and is marching on to Brussels. After months of campaigning against well established parties, the Pirate Party has gathered enough votes to be guaranteed a seat in the European Parliament.
When the Swedish Pirate Party was founded in early 2006, the majority of the mainstream press were skeptical, with some simply laughing it away. But they were wrong to dismiss this political movement out of hand. Today, the Pirate Party accomplished what some believed to be the impossible, by securing a seat in the European Parliament.
With 99.9% of the districts counted the Pirates have 7.1 percent of the votes, beating several established parties. This means that the Pirate Party will get at least one, but most likely two of the 18 (+2) available seats Sweden has at the European Parliament.
When we asked Pirate Party leader Rick Falkvinge about the outcome, he told TorrentFreak: “We’ve felt the wind blow in our sails. We’ve seen the polls prior to the election. But to stand here, today, and see the figures coming up on that screen… What do you want me to say? I’ll say anything”
“Together, we have today changed the landscape of European politics. No matter how this night ends, we have changed it,” Falkvinge said. “This feels wonderful. The citizens have understood it’s time to make a difference. The older politicians have taken apart young peoples’ lifestyle, bit by bit. We do not accept that the authorities’ mass-surveillance,” he added.
Rick Falkvinge celebrating tonight’s election win
The turnout at the elections is 43 percent, a little higher than the at the 2004 elections. This would mean that roughly 200,000 Swedes have voted for the Pirate Party. This is a huge increase compared to the national elections of 2006 where the party got 34,918 votes.
Both national and international press have gathered in Stockholm where the Pirate Party is celebrating its landmark victory.
Falkvinge answering questions
At least partially, The Pirate Party puts its increased popularity down to harsh copyright laws and the recent conviction of the people behind The Pirate Bay. After the Pirate Bay verdict, Pirate Party membership more than tripled and they now have over 48,000 registered members, more than the total number of votes they received in 2006.
With their presence in Brussels, the Pirate Party hopes to reduce the abuses of power and copyright at the hands of the entertainment industries, and make those activities illegal instead. On the other hand they hope to legalize file-sharing for personal use.
Arrrr
“It’s great fun to be a pirate right now”, Christian Engström, Vice Chairman of the Pirate Party told the press when he arrived.
Update: Sweden has 20 seats, but until the Lisbon treaty passes only 18 with voting rights. This means that the Pirate Party will have 2 seats.
Update: In Germany the Pirate Party got approximately 1 percent of the votes, not enough for a seat in the European Parliament. Andreas Popp, lead candidate for the German Pirate Party is pleased and told TorrentFreak: “This was the first time, we ran for the European elections. And although many voters have hardly known us, we got a great result. This shows, that many citizens identify themselves with our goals. I want to thank all people who supported us, we could not have done that without them. We have fulfilled our minimal goal of 0,5%. Now we can start up for real!”
Update: Tomorrow we will publish a feature article on the election night and outcome.
Introduction to Politics and Principles
The Pirate Party wants to fundamentally reform copyright law, get rid of the patent system, and ensure that citizens' rights to privacy are respected. With this agenda, and only this, we are making a bid for representation in the European and Swedish parliaments.
Not only do we think these are worthwhile goals. We also believe they are realistically achievable on a European basis. The sentiments that led to the formation of the Pirate Party in Sweden are present throughout Europe. There are already similar political initiatives under way in several other member states. Together, we will be able to set a new course for a Europe that is currently heading in a very dangerous direction.
The Pirate Party only has three issues on its agenda:
Reform of copyright law
The official aim of the copyright system has always been to find a balance in order to promote culture being created and spread. Today that balance has been completely lost, to a point where the copyright laws severely restrict the very thing they are supposed to promote. The Pirate Party wants to restore the balance in the copyright legislation.
All non-commercial copying and use should be completely free. File sharing and p2p networking should be encouraged rather than criminalized. Culture and knowledge are good things, that increase in value the more they are shared. The Internet could become the greatest public library ever created.
The monopoly for the copyright holder to exploit an aesthetic work commercially should be limited to five years after publication. Today's copyright terms are simply absurd. Nobody needs to make money seventy years after he is dead. No film studio or record company bases its investment decisions on the off-chance that the product would be of interest to anyone a hundred years in the future. The commercial life of cultural works is staggeringly short in today's world. If you haven't made your money back in the first one or two years, you never will. A five years copyright term for commercial use is more than enough. Non-commercial use should be free from day one.
We also want a complete ban on DRM technologies, and on contract clauses that aim to restrict the consumers' legal rights in this area. There is no point in restoring balance and reason to the legislation, if at the same time we continue to allow the big media companies to both write and enforce their own arbitrary laws.
An abolished patent system
Pharmaceutical patents kill people in third world countries every day. They hamper possibly life saving research by forcing scientists to lock up their findings pending patent application, instead of sharing them with the rest of the scientific community. The latest example of this is the bird flu virus, where not even the threat of a global pandemic can make research institutions forgo their chance to make a killing on patents.
The Pirate Party has a constructive and reasoned proposal for an alternative to pharmaceutical patents. It would not only solve these problems, but also give more money to pharmaceutical research, while still cutting public spending on medicines in half. This is something we would like to discuss on a European level.
Patents in other areas range from the morally repulsive (like patents on living organisms) through the seriously harmful (patents on software and business methods) to the merely pointless (patents in the mature manufacturing industries).
Europe has all to gain and nothing to lose by abolishing patents outright. If we lead, the rest of the world will eventually follow.
Respect for the right to privacy
Following the 9/11 event in the US, Europe has allowed itself to be swept along in a panic reaction to try to end all evil by increasing the level of surveillance and control over the entire population. We Europeans should know better. It is not twenty years since the fall of the Berlin Wall, and there are plenty of other horrific examples of surveillance-gone-wrong in Europe's modern history.
The arguments for each step on the road to the surveillance state may sound ever so convincing. But we Europeans know from experience where that road leads, and it is not somewhere we want to go.
We must pull the emergency brake on the runaway train towards a society we do not want. Terrorists may attack the open society, but only governments can abolish it. The Pirate Party wants to prevent that from happening.Thursday, June 4, 2009
Wednesday, June 3, 2009
First meeting
Hi guys,
these are the conclusions that we reached through the brainstorm during our first meeting. They are mainly key words and concepts that might be useful for the future when we'll develop the activities and the whole plan. Periodically I'll post all the developments of the project.
Please if you find revelant information, ideas post them here. This is our place for internal communication while we are working by separated so it's important to keep it updated and alive.
BRANDING- BRAINSTORM
Brainstorm key words
Lifestyle
Global village
Quality
Values
Family, friendship
L. Vuitton
Mc Donalds
Coca-Cola
Adidas
Logo
Visual identity
Media, news, ads
Name
Society vs. individual
Money
Communication
Marketing
Fashion
Trendsetters
Discourse
Slang "Brand whore"
Subculture
Competition
Trademarks
Authorisation
Validation, copyrights
Fake vs. authentic
Art institutions
Trust building
Mercedes Benz : status, wealthy, luxury
MEETING MINUTES
25.may.09
Branding
The main idea of branding is to create a necessity
World without brands? is it possible? NO
As a positive, idealized world? YES
Interesting for the design
But: Challenging
no identity
No categorization/ naming of the surrounding reality
‘No Name’ monopoly
is branding a reason for dicrimination ? YES
E.g. among teenagers, peer pressure (brands and status, higher ego, symbolic value, bias)
following one pattern, i.e. IKEA ( every dutch house has an ikea product)
Artificial attribution of value e.g. through the price (Starbucks' coffee)
The updating identity of brands.
E.g. Nike -> 1. hip-hop 2. urban lifestyle
Branding of people
as the ideas of people attached to certain brands
fashion victims
someone’s face, name, idealized image as a brand
Would you like the idea of artists creating brands? No/ Maybe certain types of brands (brands evaluation) e.g. Andy Warhol and the logo for the Rolling Stones
But-> fake image of brands, e.g. designed as if to look amateurish (Amrican Apparel)
Negative aspects of branding:
Waste, exploitation, sheer consumerism
Costs of the name
Monopoly of a brand (small brands that belong to a same family) e.g. Zara, Bershka
Fear of the unknown brands (it's better to buy those products that we already know instead of trying new ones)
Positive aspects (but can also become negative) of branding:
Connecting people
Creating identity, knowledge, information, discourse, e.g. "JUST DO IT"
Values behind the product
Spectacle, visual reality experienced everyday
Social control (in both directions, brand-consumers)
Labelling
Diversity (illusion of choice?)
these are the conclusions that we reached through the brainstorm during our first meeting. They are mainly key words and concepts that might be useful for the future when we'll develop the activities and the whole plan. Periodically I'll post all the developments of the project.
Please if you find revelant information, ideas post them here. This is our place for internal communication while we are working by separated so it's important to keep it updated and alive.
BRANDING- BRAINSTORM
Brainstorm key words
Lifestyle
Global village
Quality
Values
Family, friendship
L. Vuitton
Mc Donalds
Coca-Cola
Adidas
Logo
Visual identity
Media, news, ads
Name
Society vs. individual
Money
Communication
Marketing
Fashion
Trendsetters
Discourse
Slang "Brand whore"
Subculture
Competition
Trademarks
Authorisation
Validation, copyrights
Fake vs. authentic
Art institutions
Trust building
Mercedes Benz : status, wealthy, luxury
MEETING MINUTES
25.may.09
Branding
The main idea of branding is to create a necessity
World without brands? is it possible? NO
As a positive, idealized world? YES
Interesting for the design
But: Challenging
no identity
No categorization/ naming of the surrounding reality
‘No Name’ monopoly
is branding a reason for dicrimination ? YES
E.g. among teenagers, peer pressure (brands and status, higher ego, symbolic value, bias)
following one pattern, i.e. IKEA ( every dutch house has an ikea product)
Artificial attribution of value e.g. through the price (Starbucks' coffee)
The updating identity of brands.
E.g. Nike -> 1. hip-hop 2. urban lifestyle
Branding of people
as the ideas of people attached to certain brands
fashion victims
someone’s face, name, idealized image as a brand
Would you like the idea of artists creating brands? No/ Maybe certain types of brands (brands evaluation) e.g. Andy Warhol and the logo for the Rolling Stones
But-> fake image of brands, e.g. designed as if to look amateurish (Amrican Apparel)
Negative aspects of branding:
Waste, exploitation, sheer consumerism
Costs of the name
Monopoly of a brand (small brands that belong to a same family) e.g. Zara, Bershka
Fear of the unknown brands (it's better to buy those products that we already know instead of trying new ones)
Positive aspects (but can also become negative) of branding:
Connecting people
Creating identity, knowledge, information, discourse, e.g. "JUST DO IT"
Values behind the product
Spectacle, visual reality experienced everyday
Social control (in both directions, brand-consumers)
Labelling
Diversity (illusion of choice?)
Tuesday, June 2, 2009
How to Brand yourself
How to Brand YourselfBy Anthony573, eHow Member
Rate: (1 Ratings)
Have you ever wonder why the world's most famous entrepreneurs got so famous. They got that way because they know how to brand their self. Entrepreneurs like Donald Trump and P.diddy are the masters at branding their self. Here some great tips on how you can become famous by branding your self.
Step 1
Use your name to brand yourself. If you don't think your name is brand able, then come up with a slogan that will make you famous. There were two entrepreneurs that became famous for making t-shirts that said, "life is good". They are making hundreds of millions off of that one idea. They created a brand worth millions and are become more known.
Step 2
If you have a business and you want to advertise it even while your driving in your car, then get graphics on your car that has the name of your business and website or phone number that they can reach you at.
Step 3
Make videos on the internet, go to places like you tube, meta cafe and other video sites to build a fan base. Once more people know who you are, then they will tell more people about you.
Step 4
Start a cult like movement. If you know who Robert Kiyosaki is, then you have a idea of how you can build a cult like movement. Robert Kiyosaki is the author of the book Rich Dad Poor Dad and he's good at persauding people about how they can build wealth by thinking like the rich.
Rate: (1 Ratings)
Have you ever wonder why the world's most famous entrepreneurs got so famous. They got that way because they know how to brand their self. Entrepreneurs like Donald Trump and P.diddy are the masters at branding their self. Here some great tips on how you can become famous by branding your self.
Step 1
Use your name to brand yourself. If you don't think your name is brand able, then come up with a slogan that will make you famous. There were two entrepreneurs that became famous for making t-shirts that said, "life is good". They are making hundreds of millions off of that one idea. They created a brand worth millions and are become more known.
Step 2
If you have a business and you want to advertise it even while your driving in your car, then get graphics on your car that has the name of your business and website or phone number that they can reach you at.
Step 3
Make videos on the internet, go to places like you tube, meta cafe and other video sites to build a fan base. Once more people know who you are, then they will tell more people about you.
Step 4
Start a cult like movement. If you know who Robert Kiyosaki is, then you have a idea of how you can build a cult like movement. Robert Kiyosaki is the author of the book Rich Dad Poor Dad and he's good at persauding people about how they can build wealth by thinking like the rich.
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