Do-it-yourself brand creation (some links)

http://www.goarticles.com/cgi-bin/showa.cgi?C=1684683 (DIY branding for the newbie)

http://sloanreview.mit.edu/improvisations/2008/12/26/do-it-yourself-brand-creation/ (What if user communities create their own brands?)

http://www.logoyes.com/ (make a custom logo for free)