Tuesday, July 7, 2009

IT'S A NEW BRAND WORLD !!


For the upcoming Wereld van Witte de With festival, WdW Center for Contemporary Art is organizing a series of activities linked to the topic of ‘branding’. The event functions as a playful closing of Billy Apple’s solo exhibition ‘A History of the Brand’. For the occasion a group of young people presents an interactive project that would explore the ‘branded world’ we live in today. During the festival you can be the customer of ‘The Exciting Museum Shop’. Would you like to participate in the lottery where the main prize is to become the director of the museum? Everything is possible in this unique museum shop where you can get to know more about the successful methods of branding or simply play with the stereotypes of the art world. Join the creative team and immerse yourself in the challenging ‘new brand world’.

‘It’s a new brand world’ during the festival De Wereld van Witte de With on 11, 12, 13 September 2009, opening hours similar to the festival, location: Witte de Withstraat, Rotterdam.

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